The Carpe Annum Interviews: Don Pape, Publisher of Trade Books at David C. Cook

Novel Matters has been celebrating 2013 as Carpe Annum: Seize the Year! Here to help us do that today is Don Pape, publisher of trade books at David C. Cook, one of the most innovative and exciting fiction publishers in the CBA (Christian Booksellers Association). 

Don Pape was born in Brazil of missionary parents. He got his high school education in Canada’s capital where he attended his father’s bilingual church – French in the morning and English at night. After graduating with a degree in political science, Don went on InterVarsity staff in Toronto and that is where he met his best friend and wife of 28 years, Ruthie.

He has served in a variety of roles in publishing – graphic design, sales, marketing, literary agent  - and for the past six years has been publisher of the trade books group at David C Cook. He has seen a half dozen titles attain New York Times bestselling status and enjoys interacting with his authors. An avid reader, he enjoys swimming, hiking and listening to smooth jazz – or attending concerts at Red Rocks! He is the proud father of three sons – Jeremy, a freelance videographer; Matthew, a communications major; and Timothy, a recent graduate of the nursing program. While an American citizen, he still loves his home country of Canada – for its hockey, Tim Horton’s coffee and best of all, Swiss Chalet chicken.

Novels that I’m reading: Lisa Samson’s The Sky Behind My Feet, Kent Haruf’s Benediction and Jenny Milchman’s Cover of Snow.  Talking to the Dead by your own Bonnie Grove truly is a personal favorite of most recent novels I have published – including Nancy Rue, Elizabeth Musser and Julie Cantrell. 

I love reading novels and personal favorites are John Grisham, Ann Patchett and classics from Madeleine L’Engle. I am a varied reader, can you tell?

Novel Matters: Don, the theme this year on Novel Matters is Carpe Annum: Seize the Year! Tell us about a turning-point time in your journey in publishing when you took hold of your career. What did that look like? 

Don Pape: Ugh, this is a hard one. Well, I’ve been in this for almost thirty years. I had a stint of over a year where I had a role as a literary agent; while I loved my colleagues and the Agency where I worked I truly missed “the team.” It was a significant job to hold but I recognized then that I really am gifted to encourage and lead, and the role of publisher allows me to engage with Agents, Authors, editors, designers, copy editors, marketers, sales folks – a whole mix of people that together brings a book to market. I love that. I love being a part of that and engaging in the different aspects of getting a book to market – from start to finish.

NM: It couldn't have been easy to move away from the role of literary agent, knowing how much you cherish and care about writers. How did that moment change you as a publishing professional? 

DP: It affirmed the role that I have today. I believe it has helped me broker on behalf of various departments but ultimately I think we also have a very strong team, of which I’m a part of right now. 

NM: And it's the best of both worlds--of both your gifts--to work with the team and still remain actively involved with writers, yes?

DP: I’m working with some excellent authors but I’m also working alongside some very talented editors, copy editors, designers who all have an end-goal to serve the Author and his message well.

NM: Publishing is changing on every front. What is the biggest change you've noticed in the last few years? 

DP: Well when I first started the only market channel truly was the Christian retail. Now that is truly waning and we have a very bifurcated market – online, brick and mortar and that can mean book shops, drugstores, grocery stores… We don’t have a loyal customer either – the buyer wants a deal! 

NM: I recently got an iPhone, and I realized after only a few days that my attitude toward all of the content available on my phone had shifted from, "This is so cool," to "I want free apps!" E-books are wonderful, but they also feed into the shift in thinking that books are just like apps, download and enjoy--and apps should be free or, at least, very inexpensive.

DP: We have seen through digital a real devaluing of intellectual property. Once we would buy a project with a reasonable advance and sell it for $15 in the hopes of recouping your investment. Now that consumer is wanting that same property – nah they demand – at $2.99 or heavens, free! 

NM: Are books doomed, then?

DP: Lots of change but truly plenty of opportunity because people still want to read a good story, right? A great story –whether in physical or digital , the important thing is getting it into people's hands and that is our challenge – discoverability. Can a great story be found in the cacophony called world wide web?

NM: Tell us about those opportunities you've been excited about in terms of publishing for 2013 and into the future? 

DP: This year we are launching a number of new authors with us at Cook – Gary Thomas, Jim Wallace, Stasi Eldredge, Tim Chaddick, Matt Chandler….I'm so delighted to be working with each of them and the uniqueness of their message. I just really get excited about being a really good steward of people's message…what God has entrusted to them and they in turn entrust to us. It's an honor. And these projects I cited are just really fresh voices, new material, but ancient truths. I love it!!! We are doing some digital first projects – Mark Steel and Glenn Packiam come to mind. That’s exciting to be a part of that foray.

NM: As a publisher, what are you looking our for when it comes to fiction you want to publish? 

DP: Nothing changes – a Really Great story!! Whether it is historical, contemporary – a really great story well told, amazing fully developed characters. And please, not another “in the tradition of Left Behind” or “Gresham-like” – let’s be original please!!

NM: We're all making notes on that last answer, Don. Here's what comes through for me in this interview, and knowing you personally: you're a people person. You love writers, artists, musicians, editors, everyone involved in the arts. (I just had to sneak in this picture of you and me chatting at a conference awhile back. Good times!) How does being a people person this make your job easier, and how does it make it harder? 

DP: A people person wants everyone happy – can’t always have it that way. Discernment, tact, grace, aplomb, diplomacy….all come into play. Sometimes you have to tell the Author they can’t have what they want. Some hard decisions need to be made. So it’s great when all is moving along smoothly but when conflicts come along the people person can wreak havoc. Ugh. But age and maturity helps… I think!

NM: Nothing trumps experience and after nearly 30 years in this industry, you have so much and we're honored you've shared some of it with us today. One last question, in addition to being a people person, you're a Carpe Annum man—I know you jump into every year full of enthusiasm and drive. What are you doing this year to seize the year, professionally, personally, or both.

DP: My sons bought me an artist's kit for Christmas and I’m planning to get back into doing some watercolors. I’m always reading too and that keeps me sharp. I am challenged by business books and writers like Brene Brown, Daniel Pink, the Heath Brothers and Jonah Berger – they are making me think outside the box as well as to dream. Sometimes publishing is quite corporate and not in any way creative so it is nice to occasionally read an inspiring book that keeps you going.

Thank you so much, Don, for taking time from your insanely busy schedule to spend time with us on Novel Matters today. As always, it's a pleasure to talk to you.

Burn the "How to" List--2013 Belongs to You

Due to the high volume of spam in the comments section, we've had no choice but to institute the "verify identity" safeguard. This means you will be asked to type in a word verification along with your comment. We're sorry to add this extra step simply because of a very few goofballs out there with nothing better to do with their time. Our apology.

Welcome back to Novel Matters. We have a great year of blogging ahead and we're thrilled to have you join us. Cheers to a new year!

I spent some time last week splashing through the info swamp of the “how to” of writing and publishing. It didn’t take long before my hip waders flooded and I was over my head. The volume of advice is more avalanche than rushing river. Micro info dumping about the industry of publishing (which is either doing just fine, or is a dinosaur long extinct it just doesn’t know it yet, depending who you read) sends writers into a panic.

Why panic?

Because the underlining message of all these articles, blogs, websites, books, and essays is this: Writer, you don’t know what you’re doing. You’re getting this all wrong.

Jane Friedman, in an article called How Long Should You Keep Trying to Get Published? encapsulates this mantra perfectly (with help from Chuck Sambuchino):

 ‘“Good” gets rejected. Your work has to be the best. How do you know when it’s ready, when it’s your best? I like how Writer’s Digest editor and author Chuck Sambuchino answers this question at writing conferences: “If you think the story has a problem, it does—and any story with a problem is not ready.”

It’s common for a new writer who doesn’t know any better to send off his manuscript without realizing how much work is left to do. But experienced writers are usually most guilty of sending out work that is not ready. Stop wasting your time.”

This is good advice—you shouldn’t send out your work until you know you’ve done everything possible to make it the best it can be—but the way the advice is worded leaves you (and me) with the understanding that writers are just creative screw ups with no real understanding of story structure, book markets, or what’s selling.

This makes writers sad. We hate getting it wrong. We hate being industry idiots bumbling around in the dark with nothing but our imaginations to keep us warm. We just keep writing stories with problems!

Hold it.

A story with a problem . . . What kind of problem, and who decides it’s a problem? And, apparently, this will only worsen with experience. We will actually get worse at the whole writing thing the longer we write.

Goodness, we’re an unruly bunch.

Well, if we can’t please the publishing bigwigs, there’s always self-publishing, right? Surely there’s happy news and clear skies over at self-publishing info depot, that rugged station of independent thinking, or flying in the face of convention, of hitching your wagon to a star of your own creation. Ah, yes, breath the fresh air of fresh thinking.

Or not.

Typically, the advice given to self-publishing writers is identical to that meted out to writers hoping to find a home in traditional publishing. Seth Godin is the go-to guru for self-publishing writers, so I spent some time perusing his advice. A great deal of his energy is spent explaining why traditional publishing is dead. If you’d like a list, check out his site (he focuses on non-fiction ventures, but much of what he says can be generalized to other types of publication).

But.

Godin's “short list” of 19 points of advice for writers hoping to self publish reads identical to any list produced for any writer hoping to publish in any format. None of it is “bad” advice it’s just not terribly original.

Why?

Because original is impossible to categorize, list, and package. Original defies explanation, yet draws people in by touching the exposed nerve we all have but cannot name. Original is you being your unruly, creative, messy, exceptional self—no excuses, no holding back—and then releasing it all.

Are there steps to follow to becoming a bestselling novelist? Maybe. Is there a list out there that we should enslave ourselves to in order to achieve stardom? No.

I’m going to give you the best writing advice there is: 2013 is your year. That’s my advice.

You’re bigger than any list. You burn too bright. That list will burst into flames in your hands.  You are a writer—and that means you are an artist, poet, priest, lover, fighter. You feel, you live, you watch and then you turn all that over on its back, invert the whole thing, and write about a world familiar yet strange and we all just sit back and say, “Wow. Do it again.”

And it’s because you live and love and express the power of both in ways that leave us breathless that you will, in your own way, find your way—whatever that means and whatever that looks like—to the place you craft. Your place. Traditionally published, self-published, or some place in between.

You are an artist.

Stop reading lists.

Go. Own 2013 in your own way.

Write.

Be fierce.

Be fearless.

To UnPlug or Not to UnPlug - That Might Be the Question.

From the moment Johannes Gutenberg stepped back to admire his invention to this very nano-second there has been noise about how crazy the publishing industry is, and how difficult it is understand. Don't look now, but we're in the throes of change (e-books, e-readers, kindle, iPad, e-Zine, indie presses, Google scanning every scrap of paper it claps eyes on, Amazon poised to take over the world).

IS self-publishing the wave of the future? How DO you make a name for yourself in this biz? Who really decides what gets published and what doesn't? Do I need an agent? What do can a publicist actually do for a novelist? Do I sign with a small publisher, or hold out for a larger one? How can I know how long a publisher's sales reach is? Should I micro-blog every thought/emotion/idea/hope/failure/personal conversation I have? Should I read and respond to all the other writer's who are micro-blogging their every thought/emotion/idea/hope/failure/personal conversations? It's enough to make an author's eyes bug out.

As Latayne pointed out this week, it's easy to become overwhelmed and flirt with unplugging. Hers is a question I've struggled with on and off for years now. I don't have definitive answers (and different approaches work for different people), but I thought I'd share my perspective with you, and perhaps you'll find something of value for your own journey.

The ticking bomb for me wasn't so much the social networking piece (I've whittled it down to this blog and Facebook - tweeting on rare occasions), as it was the information overload about publishing, writing, publicity, marketing, self-promotion, and number watching. It's a time suck, but more than that, it's confusing to read all these blogs and website that say different things.

If you feel like I do, then read on. I've come up with a blessedly short list of tips to help us writers stay sane while we press on toward our goal. Maybe.

1) Understand the industry in general. A working understanding how publishing functions is different from analyzing every scrap of data about publishing that gets published on a blog or web site. Instead of fretting over the details (every writer's journey is different) strive to understand the major players, how they work, and how they work together.

2) Only worry about what you need to know right now. The publishing world is filled with important details - the good news is, you don't need to know all of them. If you're a beginning writer working on your first novel, you don't need to understand the often difficult dance of choosing a book cover. You need to focus on the process of becoming a better writer. If you are looking for an agent, then immerse yourself in the details of agents - (which, for fiction at least, means you have a completed, polished novel ready to go). Research hard, practice proposal writing, triple check you're querying a specific agent correctly. After you sign with an agent, then move to the next step on your journey.

3) Pay closer attention to your personal journey. Stop reading everything on earth about the publishing industry. I can go from calm to freaked out in the time it takes to read one article from the NY Times. It's better to pay close attention to what is happening to you and your work, then if you run around all over the blog-sphere reading general advice. (Uh, except for THIS blog, of course.)

4) Relax. Yes, the numbers are stacked against us. Yes, it's difficult to break into publishing. Yes, it's difficult to remain in publishing. Let's make peace with the truth. Then we can all take a deep breath and continue on our journeys. The fastest way to relax? Believe in yourself. Keep the vision in front of you and keep walking toward it - by writing, and writing, and writing some more.

I bid you good writing.

An Interview with Jeff Gerke - by Nick Harrison

The following is an interview Nick Harrison conducted and published on his blog November 16, 2010. I thought it was a terrific interview - lots to chew on here. We're re-running it on our blog with Nick's gracious permission. Enjoy!

As promised, today I have an interview with Jeff Gerke, one of my favorite people in our industry. Even if you don’t write speculative fiction, you need to read this interview as part of your assignment to keep up on what’s going on in the publishing world.

Jeff has been called the de facto gatekeeper of Christian speculative fiction. After his own six novels were published (under the pen name Jefferson Scott) and his time spearheading the launch of a fiction imprint dedicated to Christian speculative fiction at a major Christian publishing company, Jeff branched out on his own to launch Marcher Lord Press, an Indie publishing house billing itself as the premier publisher of Christian speculative fiction. His popular fiction how-to book The Art & Craft of Writing Christian Fiction is available through Amazon or Marcher Lord Press and his new craft book from Writer’s Digest Books, Plot versus Character, released in October 2010. Books Jeff has edited, acquired, and/or published have won the Christy Award, the ACFW Carol (Book of the Year) Award, the EPIC Award, the Indie Award, the INSPY Award, and the Foreword magazine Book of the Year Award. Jeff was one of three finalists for the 2010 ACFW Editor of the Year Award. Jeff lives in Colorado Springs with his wife, teenage daughter, 10-year-old son, and 2-year-old adoptive daughter from China.

Nick: Jeff, you’re passionate about speculative fiction and yet many readers don’t know exactly what it is. Could you define it for us?

Jeff: Speculative fiction is an umbrella term that includes a number of subgenres like science fiction, fantasy, time travel, vampire, post-apocalyptic, dystopian, supernatural thrillers, superhero, horror, alternate history, and urban fantasy. Or, as I like to say, anything weird. Christian speculative fiction is anything weird from the Christian worldview. Christian speculative fiction adds two subcategories not included in secular speculative fiction: end times fiction and spiritual warfare fiction.

Nick: Speculative fiction is a hard sell in CBA. Is it because, as publishers fear, the market is small? Or is the market there, but publishers are just failing to reach that market?

Jeff: The market isn’t small. Every time Ted Dekker comes out with a Christian novel, it sells 100,000 units. And of course there were the millions who bought the Left Behind books. Same potential audience. But these readers don’t always identify themselves as fans of SF or fantasy—they just know they like Ted Dekker. So between Dekker releases, they’re not scouring the shelves for other books like those but from different authors.

The audience who normally reads Christian fiction is not the same audience who reads Dekker and Peretti and Jenkins. Christian publishers have done a great job reaching the core fiction demographic, the dear ladies who love their bonnet and buggy fiction. But Christian publishers have, perhaps understandably, not devoted much energy, time, or money toward developing other audiences. You can’t put an ad for a vampire novel in Just Between Us magazine and have a good response.

Nick: Some publishers seem more willing to take on speculative fiction if it’s aimed at the YA market. Is it true or a myth that to be successful with speculative fiction in the CBA market, it must be aimed at younger readers?

Jeff: It’s true that, to have your best shot at getting your fantasy published, it had better be YA. YA is sort of reaching the home school market, but only with fantasy. Other Christian speculative fiction, even if it’s YA, will not be well-received.

Home schoolers love Christian fantasy. If you go to any Christian writers conference that has a teen writers track, and you ask the teen writers what they’re writing, they will unanimously say, “Fantasy.” I like to say that this is the generation that is going to save us (well, those of us longing for Christian speculative fiction). Because in 10 years they’re going to be running Christian publishing companies—and they’re not going to be publishing Amish fiction.

Nick: Is there something that can be done to change the future for speculative fiction in CBA or will it always be this way?

Jeff: So long as traditional Christian publishers are allowed to exist with their current publishing model, CBA will not change. For them, it’s all about the bookstore-publisher dyad. Whatever the women who walk into Christian bookstores want is what traditional Christian publishing companies publish. Those dear ladies want Amish, so publishers keep giving it to them, and rightly so.

But bookstores are dying. Not coincidentally, the traditional Christian publishing model is dying. Traditional Christian publishing companies are shrinking and scaling back and trying to wait out the recession. But I believe it’s not just the recession causing the diminishing of this model. I believe it’s a model whose time has passed. There’s no weathering the storm and then going on like usual afterward.

We’re in the age of the small press, the micro-publisher, the niche publisher, and the self-publisher. The Internet has transformed how we think. It used to be that if we had an idea for something (book, car, restaurant, knowledge, etc.), we’d ask the people we knew if there was any such thing. We might even go the library. But if we couldn’t find it, we’d figure it didn’t exist, and we’d settle back to hope someone created it in the future. Now, we’re pretty sure that whatever it is we’ve thought of, someone else has thought of it, made it, and is offering it online. Google is 100 times more powerful than a visit to the library—and 1,000 times more convenient.

Gone are the days when people think, if they’ve never heard of a Christian science fiction novel exploring what would happen if sharia law dominated the future, that such a thing simply doesn’t exist. Now they keep searching online until they find something like that (A Star Curiously Singing by Kerry Nietz). We’re pretty sure we can find whatever it is we’re looking for. And if we can’t find it, we feel like someone needs to do it—and maybe it should be us.

A large percentage of Christian fiction readers don’t want to read about Hannah’s secret love for Josiah the Amish carpenter. They want to read about mutant alien vampires who will eat your brains. Or they want to read Christian military thrillers (Operation: Firebrand by Jefferson Scott). Or they want Christian literary fiction. These people, this majority of Christians, are not being served by traditional Christian publishing. That’s the kind of situation that is not going to last. An artificial imbalance like that will be naturally self-correcting in time. That’s what we’re seeing now.

After Marcher Lord Press rose up and showed people what a small, indie press dedicated to Christian speculative fiction could do, several other similar presses have sprung up to help meet the needs of that demographic. Similar presses are rising up to fill other niches, like Christian poetry, true crime, military/men’s, literary, and more. All the dispossessed authors and readers are beginning to walk around in the sunshine and find each other. And that’s only going to increase.

It’s a great day to be a writer and reader of a kind of novel that has previously been squelched by the traditional Christian publishing paradigm.

Nick: You struck out on your own with Marcher Lord Press in an effort make speculative fiction more visible for Christians (and presumably non-Christians too) who enjoy that genre. When you began, were you confident you’d succeed?

Jeff: I was certainly not confident MLP would succeed. I was under so much stress the six weeks before the launch that I thought I wouldn’t survive. It didn’t help that I had titanic problems with the online storefront/shopping cart software right up until the night before the launch.

The good news was that I hadn’t exceeded my conservative budget parameters. I also knew I was going to be able to break even on any given book with only a handful of units sold. Whereas traditional Christian publishers need to sell ~12,000 units to begin to break even, I knew I’d break even on about 300. I was hopeful I could sell at least that many. But I was not remotely sure I would. We’d spent the previous 12 months spreading the word about the impending launch, and we had a big prize giveaway contest going for launch day, but even so, I had no idea if it would fly.

Praise God, we’ve been in the black since day 1 and continue to be there. It’s a very lean model that is pretty much designed to exist and even flourish in a recession and with a niche audience, and of course to scale upward if the recession eases.

Nick: You’ve received several good reviews in Publisher’s Weekly. That must be gratifying.

Jeff: It’s been amazing to receive positive reviews in PW. For a small press, we’ve been mentioned in PW an inordinate number of times—4 times in 2 years—with a similar number of mentions in Library Journal. It’s incredible for a small press to be able to put a positive quote from PW right on the front cover of one of our books. The front cover quote forKönig’s Fire by Marc Schooley includes the phrase “gold mine” from PW. Very cool.

Nick: In addition to speculative fiction, there are other genres in CBA that don’t fare as well as in ABA. What advice can you give writers who are writing in a genre that’s currently out of step with the market?

Jeff: Anything that does not appeal to the core Christian fiction demographic will not fare well in CBA. That’s simply a consequence of what that readership wants. Christian publishers would actually be unwise to publish books their constituency doesn’t want. That’s a good way to go out of business. It’s hard enough finding a hit without producing books you know won’t appeal to your market.

My advice to those of you/us who don’t write fiction that appeals to that market is to keep writing and to keep looking to the horizon. Your help draweth nigh. You may have to give up on the old publishing dream of massive advance, multi-city book tour, and tremendous marketing support. But in the age of niche publisher, someone is going to think your “off-beat” book is the very thing they got in to publishing to publish. Just ask Stuart Vaughn Stockton, author of Starfire, a far-future non-earth SF about computer-using dinosaur people. No one in CBA would touch that. But I did, and it was up for ACFW Book of the Year this year.

We’re on the very threshold of the heyday of the obscure novel genre!

Nick: Do you have any advice for publishers who are scratching their heads over failed attempts to publish speculative fiction?

Jeff: Yes: stop doing it. Every other one you put out will fail too. It’s because soccer moms and grandmoms don’t want SF or fantasy or horror. They want bonnet girl meets Amish boy. Give them that, and stop trying to give them what they don’t want. How many times do they have to say no before we get it?

I personally think CBA houses should choose to redefine themselves now, instead of waiting to be redefined (or deleted) by the market forces that are only going to squeeze harder in the months and years to come. They should get rid of all but about eight people—most of them editors, with maybe 1 sales guy and 1 marketing person. They should break into 3-5 versions of Marcher Lord Press, each one serving a niche they’re known for. Go small, save money, be king of a niche…and prosper.

But people in traditional Christian publishing houses have everything to lose by the paradigm shifting, so they may be tempted to just plug their ears and keep doing what they’re doing until they finally have to close their doors.

Unfortunately, the world will not long mourn the demise of what has been the norm for decades. So long as people find ways of getting what they want—and they will now, more than ever—they’ll be happy.

Nick: Jeff, can you name some names of those who are doing it right in CBA? Is there an editor or publishing house that “gets it?”

Jeff: I always think Thomas Nelson seems to be the most willing to try new things, especially with their fiction line. I almost always like what Michael Hyatt and Allen Arnold come up with. Zondervan’s last round of layoffs and hirings seemed to indicate they were moving toward e-publishing aggressively. That’s probably good.

But I think it’s the new, small houses that truly get it. Houses like Splashdown Books and Written World Communications and Port Yonder Press and, if I can include my own company, Marcher Lord Press. These and others like them will be the leaders for the next 5-20 years.

And watch out for those new presses that will spring up under the guidance of now-adult home schoolers. Those will be the real leaders for the next generation of Christian fiction publishing.

Nick: Do you have any additional plans for the future you’re at liberty to share?

Jeff: There’s a change in the works that, if it happens (and it very well may not), would be a game-changer for MLP. It would allow me to do more books per season, branch out into YA, explore graphic novels and computer games and blended media apps, maybe look into Christian film, become kind of a patron for other small Christian presses, do a lot more marketing, and get back to my own fiction and screenwriting.

If that doesn’t happen and we continue just motoring along as we have, I’ll be fine with it. Hopefully we will continue to win major awards and steadily establish ourselves as the premier publisher of Christian speculative fiction.

Nick: Who are the authors you enjoy reading, and what’s on your nightstand right now?

Jeff: People are always amazed to hear that I don’t read fiction for pleasure. I’m interacting with it about 70 hours per week. And even though I love it, in my down time I want to do something else. I play games on the PC or the PS3. On the nonfiction side I’m re-reading Search for Significance and the excellent little summaries I get from getAbstract.

Thanks Jeff. This was very informative. I passed around the following quote to my colleagues here at Harvest House and got some interesting responses.

“A large percentage of Christian fiction readers don’t want to read about Hannah’s secret love for Josiah the Amish carpenter. They want to read about mutant alien vampires who will eat your brains.”

A great note to end on.