The Sweet Spot

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Seth Godin is a guru. He, of course, is the author of a dozen international bestselling non-fiction books, from Tribes to The Dip. His books have been translated into more than 30 languages. There are blogs -- dozens of them -- devoted to "memorable quotes by Seth Godin." Who knew? My confession is that until a few weeks ago if given a quiz where I had to link the name of the author with the title of one of his books, unless I'd come up with a very good guess I'd have failed the quiz. I obviously haven't read Seth Godin, though I probably should.

This all came up because a writer I know recently mentioned that one of the key elements of one of Seth's books (I don't even know which) is this: if you don't identify and write to your niche, it may mean that you satisfy no one. That in itself is an intriguing concept, but on that very same day our own Karen Shravemade wrote the following comment to my post, What is True and Right:

"What I'm most interested in ... is the "sweet spot" between literary and
commercial. You know -- books that are beautifully written, but have such a big
premise and/or gripping plot that they hit a note with a broad audience.

I wonder, though, if in trying to find some middle ground between
literary and commercial, I'll end up hitting neither. That I'll write a book
nobody knows what to do with."

The coincidence was too large to ignore. So let's talk about this. Let's talk about boxes, because it seems to me both Seth and Karen are alluding to firm boundaries that we should keep in the forefront as we write. To maintain those boundaries, does that mean we must always create the same type of protagonist? Always write in first person or third, and in the same tense? Must our plot points be comparable? Is there no room for experimentation?

You hear a lot about branding at writers' conferences these days, which is sort of a new term for an old concept. It just means that you should be very identifiable as an author. For example, if I say John Grisham, you think legal suspense. If I say Elizabeth Berg, you think women's fiction that includes subtle humor and an in-depth look at relationships that are vital to women. Jamie Langston Turner has a unique style of writing that includes lots and lots of narrative. Though her novels are short on that all-important "white space," she is one of my favorite authors. We could talk all day about writers who have done an exceptional job of branding themselves. But I'd like to focus on Karen's comment.

As I read the first part, I found myself asking, "Is Karen saying that literary fiction is the "beautifully written" novel, while the commercial one has the plot and appeal that literary fiction doesn't have? Is it that well defined, or is it possible to blend the lines between the two? Can literary fiction have a dynamic plot, or commercial fiction be thought of as beautiful? Does anyone do that, and do it well? With all my heart, I hope the answer is yes.

As I read the second part of Karen's comment, I asked myself, are those of us who are trying to blend the two wasting our time? Are we writing books that, indeed, no one knows what to do with? Funny, but I just pulled a Jodi Picoult novel off my shelf -- Handle with Care -- and this is what a reviewer from Entertainment Weekly wrote: "Picoult is a rare writer who delivers book after book, a winning combination of the literary and the commercial." I could have searched a month for a suitable quote and not found one, but there this was, right at my fingertips, when I wasn't even looking. So the answer is yes, the two can be blended -- and perhaps that in itself defines Jodi Picoult's brand. But as the reviewer said, it's the rare writer who can pull it off.

Now please understand, I'm not comparing myself, or anyone else, to Jodi Picoult. She truly is an exceptional writer. What I am saying is that it's not only possible to find that "middle ground" that Karen talked about, but there's a huge audience for it. Ms. Picoult, Elizabeth Berg, Anne Tyler, Charles Martin and others have bridged the gap, and done so very convincingly. So those of us pursuing literary ficton can take hope in that. But we must hone our skills until we're the best we can be; and we must find our own unique place within the industry. I don't believe in luck; I do believe that God guides us with a steady hand. If we follow what we consider to be the call He's placed on our lives, then we'll fulfill the purposes He has for us. The results are His. Always His. And that's the bottom line for those who call themselves Christians.



What is your opinion of literary fiction, either as a writer or a reader? Who else would you add to the list of authors who have successfully bridged the gulf between literary and commercial fiction, whether in CBA or ABA?

The Reader in Me

Throughout the year we devote most of the space on our blog to discussions about writing. But like most writers, I'm also an avid reader. Occasionally, I hear a novelist or editor say they don't have time to read fiction, and honestly, I don't get it. I know time is precious, but I'd give up an hour (or more) of sleep a night before I'd give up reading fiction. It's the nightcap I look forward to. In 2009, I began keeping a log of the novels I read throughout the year. So far in 2010 I've read 52 novels. The total will probably be close to 60 before the year is through. Plus I read all the entries for our Audience with an Agent Contest, and judged 21 entries for the ACFW Genesis Contest. That doesn't count the non-fiction books I read, or the books on the craft of writing, which I place in a division all their own.

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This year I added a grade score to each of the novels I read. Of the 52 novels on my list, 15 received an A, which includes plus and minus; 18 received a B; 9 received a C; 3 received a D; and 7 received "no grade," because, in my mind, anyone who has the tenacity to write a novel and get it published deserves not to get an F, even if I don't care for the book.

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So today I'm going to put on my reader's hat and share with you my favorite novels from 2010, those that received an A in my book. I have to start with Where the River Ends by Charles Martin, because it received an A++ from me, as do almost all of his books. Charles is one of my favorite authors, and this is an excellent novel. He's interviewed this month on She Reads, our sister blog. You can read the interviews here, but be sure to scroll all the way down to get all the installments, including a great interview with Charles' wife, Christy.

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I'll also add A Conspiracy of Breath by our own Latayne Scott, which also received an A++ from me. Sorry, it's not yet published. (Don't mean to tease.) The others I'll list alphabetically by author:

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Try Darkness by James Scott Bell

What We Keep by Elizabeth Berg

Hunger Games by Suzanne Collins

Catching Fire by Suzanne Collins (read 2 x in 2010; gave it an A both times ; )

Mockingjay by Suzanne Collins

Lost Mission by Athol Dickson

The Sea Wolf by Jack London (I've read at least 5 x over the years)

To Dance in the Desert by Kathleen Popa (3rd time)

The Last Sin Eater by Francine Rivers (3rd time)

They Almost Always Come Home by Cynthia Ruchti (2nd time; 1st time I had the privilege to read an endorser's copy)

The Help by Kathryn Stockett (2nd time)

Some Wildflower in My Heart by Jamie Langston Turner

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On my wish list for 2011: (believe me, this list is only in its infant stages)

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Paradise Valley by Dale Cramer

Life in Defiance by Mary DeMuth

Wonders Never Cease by Tim Downs (loved his Bug Man series)

Almost Heaven by Chris Fabry

The Rivers Run Dry by Sibella Giorello

Listen by Rene Gutteridge

The Mountain Between Us by Charles Martin

Resurrection in May by Lisa Samson

Anything by the amazing women I blog with

The last page of my WIP

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So what about you? What were your favorite novels in 2010? And what title/author would you add to your wish list?

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As a thank you for your invaluable contribution to the discussions here, I'd like to offer Every Good & Perfect Gift, Lying on Sunday, and/or A Heavenly Christmas in Hometown for $8 each between now and December 15. Email me through my website if you'd like to place an order.

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And just for fun, for any Bill Cosby fans, you might enjoy watching these videos. They take a few minutes to load, but they're worth the wait. Here's part 1 and part 2.

Social Network Marketing

Ariel Lawhon started us off this week talking about Word of Mouth as a valuable means of promoting our work. She and Marybeth Whalen know a thing or two about word of mouth when it comes to promoting the work of Christian authors. They developed She Reads (our sister blog) for just that purpose. In less than a year's time they have 10,000 visitors a month, and more than 120 bookclubs under their umbrella. We here at Novel Matters appreciate the great work they're doing on behalf of Christian fiction.

Bonnie concluded her post on Wednesday by saying, "... and while aspects of Word of Mouth will likely remain a mystery, there are foundational beginnings -- the rock first thrown into still waters -- that set things in motion ..." The social network is like concentric circles on the pond. Often you make an initial splash, but then one by one the outer circles disappear until there's not even a ripple left where the rock went in. That's not at all what you want. You want your circles to ripple out and cause more circles that ripple out and cause more circles that ripple out, until the whole pond is affected. That's what you want, what you hope for.

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Mostly, that doesn't happen.

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But when it does, it's quite a thing to behold. Two examples: The Shack and the Twilight series. Both are phenomenally popular ... and both are overwhelming evidence that a book doesn't have to be well written to create a tsunami effect on the pond. I read The Shack after my brother told me about it, just as the buzz was getting started. I wasn't far into it when I stopped and turned back a few pages to see who had published it. I would have staked my life that it was a self-published, non-edited book ... and would have lived to see my next birthday. Unfortunately, The Shack is making news again because the author and, ahem, editors -- I use the term lightly -- are suing each other for authorship and royalties. Nice. And I finally caved and read Twilight after people I love and respect (who shall remain nameless) went on and on about it. I attempted to read it, that is. Halfway through the first book I literally threw it across my rather large living room. "How could something so poorly written Sell So Many Books?!" I asked my envious self. While there's some comfort in the fact that The Shack and the Twilight series will not be remembered by anyone as literary classics, I'd love to have their sales numbers -- all created by reader buzz. (I'll resist the urge to say, "Shame on you, readers!")

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Okay, I'll take my tongue out of my cheek (and send a book to the first person who can give me the etymology of that ridiculous phrase -- and I don't just mean the Wikipedia definition. Really, tell me how the phrase originated, because I mean, how do you do that? It's not so easy. Go ahead, put your tongue in your cheek and try saying your full name. Now try it on the other side. Even harder, right?) and get back to the subject at hand. So what are some of the ways to increase book sales by word of mouth through social networking? And does the time spent really pay off? Because anyone who's logged in to Twitter or Facebook knows an entire evening can be gobbled up before you know it. I conducted an informal poll with some of the author loops I participate in and most everyone who responded cited Facebook as their most productive social network site, followed by Twitter and Good Reads. But remember, those are just the results of my very informal, poorly-participated-in poll. "Social networking has been invaluable," says one author who responded. "It is the gift that keeps on giving." And for some, that's the absolute truth.

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Janet Grant, of Books & Such agency, who represents three of the authors here on Novel Matters, recently sent an email to the Books & Such loop, reprinted from an article in "The Book Marketing Expert newsletter" on the benefits of Internet marketing, which made a number of good points. Here's an important one:

"Don't get too myopic on doing just one thing for your marketing. The truth is, you need to do a lot of different things, balanced out over a week or a month for your marketing to really make sense."

After the release of Every Good & Perfect Gift and Lying on Sunday in 2008, my own social network buzz-creating efforts barely caused a ripple on our hypothetical pond. Of course, I know more about social networking now than I did then. But still, barely a ripple. So there are things I will do in the future that I didn't do the first time around, and things I did that I won't next time. For example, I won't pay someone to do a blog tour for me when my next book releases. I have enough contacts on my own to work on that myself. I will continue to increase my Facebook friends, and hopefully reach the readers among them each time I have a new release. I will try to reach as many book clubs as I possibly can, and offer to "participate" in their group discussions via Skype or telephone, unless they're close enough to personally attend. Of all the personal appearance things I do, visiting with book clubs is my favorite, probably because it's one of the more intimate ways to interact with readers. And of course, I will do my utmost to put out a novel that my readers won't be tempted to hurl across their living rooms.

So, what have you read lately that caused you to participate in word-of-mouth promotion? Let's add to each other's TBR pile. I'll start. Where the River Ends (and anything else) by Charles Martin. It's not a new book, but it gets an A++ rating from me.