Hello and top of the week to all you stimulating readers! Have we told you lately how much we enjoy interacting with you?
Don’t forget that if you post a comment on any of our topics this month you are in the running to win a Patti Hill library of four books. This lady was nominated for a Christy Award. She’s a terrific writer!
Our topic of the week is branding. Patti, Sharon, Katy, Debbie and I all attended a retreat last fall in which Jeanette Thomason gave a terrific presentation on branding. She identified it as 1) identity, 2) positioning or position in the marketplace and 3) distinctiveness.
On Wednesday, Sharon will give some wonderful insights about branding in general, from her own struggles with the concept and from Randy Ingermanson. However, for today’s post I’d like to examine the idea of a branding statement.
Jeanette said that such a statement should include key components (though not necessarily all) from the following list:
place in time
audience or market/s
category or types or genre
unique tone or tribe or flavor
topics or themes
When I wrote my branding statement (found in my January 19th post), I had to try to corral an established career that has covered all kinds of topics in many different genres. (I’m nothing if not versatile.) What did all this have in common? The fact that when I tackle a topic, I attempt to look it “straight in the eye." That idea became the core of my branding statement.
The publicity team at Zondervan loved my branding statement and are using it in publicity for my upcoming non-fiction, The Mormon Mirage. It had to work equally well, however for my upcoming novel Latter-day Cipher.
How about you? Do you have a branding statement? Or do you know of an effective one used by another author?